Revenue Generation

It’s been my experience that when the revenue line gets stuck, or starts to recede, the first place to look is within the company.  

 

How much time and effort are you putting into your revenue generation strategy?  If your strategy is “My product sells itself.”  or, “Everyone knows who we are.”,  the answer to my question is, “Not very much.”

 

How much time and effort are you putting into training your sales team?  Are they working with specific, measurable sales strategy, or are they “winging it?”

My career has been built on helping businesses develop and implement strategies to sell more, be profitable and work efficiently.  I believe that solutions need to be both creative and practical.  

No one ever says, “When I grow up, I want to be a salesperson.”  Yet the entire global economy is built upon the sale of products and services, and right in the middle of making it happen is the salesperson.  Today’s salesperson has to have technical skills, communication skills, marketing and market knowledge and a commitment to excellent customer service.  It’s not about the schmooze anymore. 

How well are you set up to grow your revenue? What kind of accountability is built in to your sales system?  How well do your sales and marketing teams collaborate?

 

I help my clients answer these questions with the goal of outlining a clear sales strategy  with specific, measurable goals, and a plan to execute ideas in order to move the revenue needle upward.

 

My career has been built on helping businesses develop and implement strategies to sell more, be profitable and work efficiently.  I believe that solutions need to be both creative and practical.  

I can help you articulate a strategy to generate revenue.